Understanding the elements of copywriting is essential for writing great copy. While there are various frameworks of copywriting such as FAB, PAS, AIDA, that you can apply, none would work if you don’t understand the core elements of xopywriting. Whether you’re writing a sales page, an ad copy, or an … Read more
Have you ever wondered why some copies grab your attention, and persuade you to act, while others fall flat on their face? The answer is “benefits” When your audience reads your copy, there is only one thing they care about, “what’s in it for me?” If your copy doesn’t answer … Read more
Introduction to the BAB Copywriting Framework Exceptional Copywriting can bring dramatic changes in the conversion rates. A well-written copy makes business sales easier and more effective. It’s a powerful tool that understands the pain of the target audience and offers a solution based on such insights. As coders reuse good … Read more
The digital world is full of distractions. The attention span of an average human is a mere 8 seconds, less than a goldfish. As a result, it’s difficult for copywriters to write attention-grabbing, high-converting copies. Although many copywriting frameworks work well such as the PAS Copywriting model, that helps you … Read more
Can AI replace Copywriters? Hmm… Ever since ChatGPT has been made accessible to the public, the topic of “AI will take over our jobs” is doing rounds, and this fear is not completely baseless. As per the World Economic Forum’s Future of Jobs Report 2020, AI is expected to replace … Read more
PAS Copywriting has been the most successful copywriting formula most successful copywriters use to write their copies. It’s the secret sauce behind compelling ads and catchy headlines that you see every day. Interestingly, It’s the go-to formula that I use in my copywriting. Why? Because it’s simple, effective, and works … Read more